Music for London Ltd has been in the live musicians hire business since 2002. They have been one of the main providers of Wedding Bands , Classical Musicians, Caribbean Steel Bands and Jazz Bands to wedding couples getting married in the Greater London area. However, the credit crunch has seen many of the musicians and bands actively looking for permanent employment after being freelance musicians for almost 10 years.
According to its founder, Titus Raj “Most professional musicians are not recording artistes earning royalties or playing concerts with big names, they are musicians earning £10,000 – £20,000 from playing private parties and corporate events, they need the work in the function music industry to keep them going though many of them have second jobs within the music industry as teachers, sound technicians and various audio visual related jobs. It’s been difficult for them since last October”.
He added “some green shoots have been appearing this last two weeks and we have started to see a gradual increase of bookings. This is a good sign, it means people are not feeling too threatened about loosing their jobs anymore. However, there is a new trend that we have not seen before, that is, a large amount of wedding couples making bookings for the following year (2010). There is a 50 percent ratio following this trend at the moment. The norm in the previous years was only 10% of bookings were for the next year and 90% of the booking were for the present year “
The Corporate Entertainment bookings for banks, multi national companies and large corporations have been down by 80% since November 2008 but the company is starting to get enquiries for Christmas Parties for 2009. A few traditional Music Agencies that have not evolved with the internet have seen their bookings drop too; however they still remain strong via their ‘ties’ as preferred suppliers with the Hotels and Public Museums in the West End and the Kensington area. The ‘ties’ are almost cartel like with new companies finding it impossible to provide any kind of entertainment for the high profile events though having the goods at a much more competitive price and providing clients with far more variety. The clients booking these London Venues are most often led to believe that they simply cannot book musicians other than those from their recommended supplier.
Music Agencies that do most of their marketing via the internet have the edge in the Credit Crunch as they are able to provide higher discounts and preferred rates on top of the usual lower rates charged to their corporate customers, private clients celebrating their birthday parties with live music and wedding couples. The cost of advertising on the internet is increasing but still not as close to traditional advertising in magazines, corporate trade shows and wedding fares.
If you require any advice on booking musicians for events in London you can contact Music for London via their website or call them.
Music for London
131 – 151 Great Titchfield Street
London, W1U 3RX
0207 993 8007
Filed in: Live Music News